AT SEVENLIVING WE ARE COMMITTED TO SAFEGUARDING AND PRESERVING THE PRIVACY OF OUR VISITORS.
This Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site and how we use cookies on this website.
We update this Policy from time to time so please do review this Policy regularly.
You have the right to object and withdraw your consent to our use of your personal data in certain circumstances. Please see section 9 to find out more.
It is important that you read this policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This policy supplements the other notices and is not intended to override them.
This policy was last updated on 25/10/2022. Any changes we may make to this policy in the future will be posted on our websites, and, where we are permitted to contact you by email, notified to you by email.
Who are we and how can you contact us?
We are SevenLiving – a Group company within Seven Capital Plc (our Group), which is a group of companies. The registered address is 97 Park Lane Mayfair, London, W1K 7TG. Main trading address for the above: Lyndon House, 62 Hagley Rd, Birmingham B16 8PE. Our Group companies jointly control personal data about our business contacts and their representatives. Details of the main trading companies in our Group are given below:
Seven Capital plc, (company no. 7011445)
Registered Office: 97 Park Lane Mayfair, London, W1K 7TG
Seven Capital Group Ltd, (company no. 10856620)
Registered Office: Wtc 1CV New London House, 6 London Street, The City, London, England, United Kingdom, EC3R 7LP.
You can contact us about issues relating to personal data, including the contents of this notice, by any of the following methods:
Post: Laura Fielding, Data Protection Officer, Seven Living Ltd, Lyndon House, 62 Hagley Rd, Birmingham B16 8PE
Email: hello@sevenliving.com
Tel: 0121 468 3264
What do we use personal data for?
This section explains the purposes for which we use personal data about our business contacts and their representatives. More detail about the types of personal data that we might use for these purposes can be found in section 4 below.
MARKETING
We use personal data for marketing purposes. This includes informing you about products and services that we think may be of interest to you and providing you with related materials such as news items and blog posts. These communications may relate to any current member of our Group (as set out in section 1) and any future members of our Group.
We will only make contact with you for marketing purposes by email if you have given us your consent to do so or if we have a legitimate interest in doing so (to develop our products/services and grow our business). However, we might also contact you for marketing purposes through other channels such as by telephone or post unless you specifically request us not to. You might also be contacted through any channel for other communication purposes – for example, if you have purchased a property we will contact you to ensure you are updated with progress.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase, product/service experience or other transactions.
RELATIONSHIP MANAGEMENT
We use personal data for relationship management purposes. Relationship management is the ongoing maintenance of our relationship with our clients and their representatives. This could include activities such as letting you know about product launches, build updates, inviting you to events and webinars or dealing with your enquiries. We will only make contact with you for marketing purposes by email if you have given us your consent to do so or if we have a legitimate interest in doing so (to develop our products/services and grow our business).
PROVIDING SERVICES
Sometimes we might need to use your personal data to provide you with information, services and facilities that you have asked for. If you show interest in purchasing a furniture package we might use your contact details to inform you how to attend or to discuss in further detail. We will also liaise with third parties as part of the property completion process for example the new build warranty provider or the local authority. We will do this for the performance of a contract we have with you, for our legitimate interests (in supporting our clients in their search for third party providers), or on the basis of your consent.
MONITORING AND IMPROVING OUR WEBSITES
We use information such as how different people navigate around our websites, how long they spend on particular pages, whether they download any of our content in order to help improve the user experience of our websites. This is necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
What are our legal grounds for handling personal data?
We will ask for your consent where necessary to make contact with you by email for marketing purposes. You can withdraw that consent and ask us to delete your information at any time – please see section 9.
The United Kingdom’s data protection law also allows the use of personal data where the benefits (or “legitimate interests”) of doing so outweigh the possible negative implications for the relevant individuals. These are the grounds on which we usually rely when we use your information for anything other than making contact with you by email for marketing purposes. If you object to us using these grounds you can do so at any time as explained in section 9.
The benefits that are being pursued are:
INTEREST
EXPLANATION
Marketing
We have an interest in promoting our products and services to our clients and potential clients.
Helping people learn about products and services that might be of use to them.
Other people have an interest in learning about products and services that they might find useful.
Understanding our clients and potential clients
We have an interest in learning about our clients and potential clients so that we can better understand what products, services and information could be of interest to them.
Running a business
We have an interest in running our business and we process information where necessary to do so.
In some circumstances, we may have other grounds to process personal data. These are set out below, along with examples of the circumstances in which they might apply.
GROUNDS EXAMPLES
Necessary for performance of a contract with the relevant individual, or to take steps for entering into a contract. If you purchase a property, it will often be necessary for us, our legal representatives to use your details to ensure the processing of the sale and that you are kept up to date throughout the build process.
Necessary in order to comply with a legal obligation. Regulators, government bodies and courts have powers to order us to provide information and, like any other organisation, we sometimes have to comply with their requests.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Who can you complain to if you are unhappy about the use of your information?
We try to ensure that we deliver the best levels of customer service but if you are not happy you should make contact so that we can investigate your concerns. Please contact us using these details:
Post: Customer Services Team, Lyndon House, 62 Hagley Rd, Birmingham B16 8PE
Email: hello@sevenliving.com
Telephone: 0121 468 3264
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the body that regulates the handling of personal data in the United Kingdom. You can do this online through the ICO’s website at www.ico.org.uk, by telephone on 0303 123 1113, or by writing to them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.